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‘Creator Space’ Helps BASF Mark 150th Anniversary

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By: TOM BRANNA

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GERMANY: BASF, which turns 150 this year, has planned its anniversary program. In addition to celebrations and a historical retrospective, BASF has prepared a global co-creation program with partners on the topics of energy, food and urban living. As part of this program—which is called “Creator Space”—BASF is taking a new approach in accordance with its “We create chemistry” strategy. “We want to initiate something new with our anniversary and try out new ways of working together over the ne...

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